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The British Brand: how we can use branding to help the debate on Scottish devolution and what it means to be ‘British’.
Being British is about recognising there is a ‘British’ brand, blogs Associate Director Andy Green… Debate about devolution and popular interest in what it means to be ‘British’ are failing to use this critical tool to help really understand and … Continue reading
Posted in Politics
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‘The Artist’ – lessons for your trainers
Associate Director Andy Green on The Artist, its success and lessons you can learn… The triumph of The Artist at the Oscars has profound lessons for anyone promoting innovation and creativity. The film scooped five awards including best picture, best … Continue reading
Posted in creativity
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Strategic Management: Why any serious communicator needs to understand how the Creativity Paradox will change the way they do PR.
Working Word’s Associate Director Andy Green FCIPR, a leading innovation expert and author of ‘Creativity in Public Relations’ is sharing his insights on new developments in at a major industry event in London next week. Andy will be delivering his talk, the … Continue reading
Posted in creativity
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The Brits: alright on the night?
On her work experience placement, Maggie Gaston considers the make or break nature of live performance at the Brit Awards. It’s that time of year again; the Brit Awards are back, shining as an entertainment beacon in the lull of … Continue reading
Posted in Uncategorized
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Swansea: more than a 90 minute kind of place
Account Exec David Wilkinson’s day to remember… As hundreds of thousands of people up and down the country will tell you, there’s nothing better than a Saturday afternoon football fix and for the majority of football fans, Premier League football … Continue reading
Posted in journalists
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