Category Archives: creativity
What’s your excuse for not eating healthily?
Change4Life, a nationwide drive to get people living more healthily is sending out thousands of free Supermeals booklets containing 14 easy-to-prepare, healthy meals that won’t break the bank. We all have excuses as to why we don’t eat more healthily. … Continue reading
Say bye-bye to ‘Middleweight Creativity’ and hello to ‘The Creativity Paradox’
Associate Director Andy Green blogs on… Say bye-bye to ‘middleweight creativity’ in public relations practise and take advantage of new opportunities in research and planning to transform your communications. In a new talk ‘The Creativity Paradox’ – specially commissioned for … Continue reading
What’s going to be your 70:30:10 of how you do things in 2012?
Associate Director Andy Green blogs… At last the magic ingredient of Coca Cola’s success is now being shared. No, I am not talking about the tightly-guarded ingredients of its flavoured water. Rather, how it allocates its precious resources for brand … Continue reading
Steve Jobs – The innovator who shaped the way we live
Senior account executive Rachel Mortell, reflects on the legacy of Steve Jobs and the iconic Apple brand “The world has lost a visionary” said President Obama on hearing that Apple founder and former CEO, Steve Jobs had lost his battle … Continue reading
Seven lessons on why Dolly Parton is the ticket for improving your innovative, creative and flexible thinking skills…
…from our associate director Andy Green… If you want to develop your flexible thinking and your innovation and creativity skills – you need to draw lessons from any experience. Whether you like/dislike or are indifferent to country singer Dolly Parton, … Continue reading